Executive Vice President
Executive Vice President
Alex comes to Generation Ready with 18 years of leadership experience in the educational services industry. Throughout his career, Alex has successfully expanded services to his customers, while leading initiatives to improve operational performance, academic quality and student outcomes. Prior to joining Generation Ready, Alex was Senior Vice President, Operations at Catapult Learning where he was responsible for the business development, strategic planning, academic quality, and operations for the Company’s Midwest and West Territories. Prior to Catapult, Alex spent 12 years at Kaplan Test Prep and Admissions, in a variety of important business leadership and operational roles. During his tenure, he oversaw the majority of Kaplan Test Prep’s U.S and International businesses, while leading the company’s National Field Strategy and Operations during a time of transformational change for the organization. Alex began his career in the automotive industry, where he held several continuous improvement and management roles before being promoted to President and General Manager of the division after four years in the business. An innovative and results-oriented leader, Alex is committed to the development of highly effective teams and passionate about improving student growth by improving educators’ practices.
Chief Academic Officer & Advisory Board Co-Chair
Sheena is responsible for providing educational leadership for Generation Ready. Sheena is one of the original literacy experts that brought Balanced Literacy to the United States in the 1990s and was responsible for spearheading the partnership between Generation Ready and New York City Department of Education (NYCDOE) to roll out the Middle School Quality Initiative, now in place in over 100 middle schools.
Sheena had a national profile in New Zealand for her work in literacy. She worked with the New Zealand Ministry of Education in a consultancy role. She was a member of the National Advisory Group for the development of the NZ National English Curriculum Statement. She has also served as a teacher, administrator, reading advisor and the Director of Primary Programs at the Dunedin College of Education.
A noted author in the area of literacy, her publications include The Reader as Learner, Dancing with the Pen, Reading for Life, and Exploring Language.
Senior Vice President
Bill has worked a variety of countries in all areas of education for over 30 years – from teacher, school leader, advisor and consultant. He currently provides the strategic direction for professional development and consultancy to support leadership growth, teacher effectiveness, school reform and student achievement in schools and districts.
Bill works closely with Sheena in providing oversight and direction on the core foundational principles of the company to ensure that the resources, tools and processes applied by the consultants are created, studied and modified to ensure academic success. Over the past 15 years he has been responsible for relationship building for the organization and has served as an advisor to existing school districts, specifically New York City, as well as developing new relationships in K-12 education across the United States.
South General Manager
Edwin joined Generation Ready in 2018 and currently serves as the South General Manager where he is responsible for all aspects of implementation and quality for Generation Ready engagements in the South Region.
Edwin has spent the past 23 years making a positive impact on student achievement across a variety of K-12 roles and organizations. He has served schools and communities as a classroom teacher, instructional leader, assistant principal, principal and district leader. Edwin is an educator and motivational speaker with a career in education that spans the spectrum.
Prior to his time at Generation Ready, he worked as the Regional Director for the South Region at America’s Choice, Vice President of School Services at Framework Educational Consulting, and held multiple executive level positions at various for-profit education organizations. Edwin holds a BA in Elementary Education, a MA, an Ed.S. and Ed.D. in Education Administration from the University of Arkansas.
Director of Equity Services
Erick joined Generation Ready in 2013 and currently serves as the Director of Equity Services. His background as a school leader, his doctorate in Educational Justice, and his own life experiences, make him uniquely poised to direct our West Coast partnerships and additionally bring cultural proficiency/equity work to our partner districts throughout the state of California and nationwide.
Erick is an educator, professor and motivational speaker with a career in education that spans the spectrum: classroom teacher, assistant principal, principal, district leader, and adjunct professor in Southern California. He has held many local, state and national offices in the National Alliance of Black School Educators, serves on the California Staff Development Council and has received many awards for his work in education.
Erick received his Bachelor’s of Science degree in Elementary Education from Kansas Newman University, a Master’s Degree in Educational Administration from Wichita State University and a Doctoral Degree in Leadership for Educational Justice from the University of Redlands.